Verdant Junction is a redesign of a website for a local business. This concept focuses on a narrative using a parallax layout.
What I Did:
- brand development
- target market analysis
- wireframes
- logo designs
- website code (html/css)
- website copy (written)
Pre-Production:
Verdant Junction started as a collaborative project with a focus on re-branding a local business. The group created personas to identify a target audience, as well as a marketing strategy. After this foundation, we individually created a new marketing plan.
Read the marketing plan.
Branding and Wireframes:
Next came work on taking a basic idea into a more concise brand. A logo was created to develop the brand and its personality. Wireframes were also created to identify site hierarchy.
See the wireframes.
Designs and Layouts:
Multiple Designs were created in photoshop to establish the brand identity. A parallax effect was chosen to illustrate the narrative of the company.
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| Original Design | Alternate Design | |
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< Code >
The Code was then written using HTML 5, CSS, and Javascript/JQuery plugins.
