Verdant Junction is a redesign of a website for a local business. This concept focuses on a narrative using a parallax layout.
Verdant Junction started as a collaborative project with a focus on re-branding a local business. The group created personas to identify a target audience, as well as a marketing strategy. After this foundation, we individually created a new marketing plan.
Next came work on taking a basic idea into a more concise brand. A logo was created to develop the brand and its personality. Wireframes were also created to identify site hierarchy.
Multiple Designs were created in photoshop to establish the brand identity. A parallax effect was chosen to illustrate the narrative of the company.
|Original Design||Alternate Design|