escape is a conceptual website developed as a hub for those who are interested in adventure travel in southern and central Ontario.
What I Did:
- brand development
- target market analysis
- wireframes
- logo designs
- responsive layout
- website code (html/css)
- website copy (written)
Pre-Production:
escape began with a personal interest in outdoor adventure travel. With a basic idea in mind, a marketing plan was developed to formalize the concept and identify a target audience.
Read the marketing plan.
Branding and Wireframes:
Next came work on taking a basic idea into a more concise brand. Logo ideas and mood boards were created to develop the brand and its personality. Wireframes were also created to identify site hierarchy.
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| Mood Boards | Logo Designs | Wireframes |
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Designs and Layouts:
Desiging the layouts in photoshop required special attention to the branding, as well as the objective of making the site responsive. Choosing a fixed width design for multiple media queries allows this complicated site to be usable at various screen sizes.
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| Desktop Layout | Tablet Layout | Phone Layout |
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< Code >
The Final task was to code the project. Using HTML 5, CSS, and Javascript and JQuery plugins, the site came together over several weeks of production.
