escape is a conceptual website developed as a hub for those who are interested in adventure travel in southern and central Ontario.
escape began with a personal interest in outdoor adventure travel. With a basic idea in mind, a marketing plan was developed to formalize the concept and identify a target audience.
Next came work on taking a basic idea into a more concise brand. Logo ideas and mood boards were created to develop the brand and its personality. Wireframes were also created to identify site hierarchy.
|Mood Boards||Logo Designs||Wireframes|
Desiging the layouts in photoshop required special attention to the branding, as well as the objective of making the site responsive. Choosing a fixed width design for multiple media queries allows this complicated site to be usable at various screen sizes.
|Desktop Layout||Tablet Layout||Phone Layout|