Apple Watch

Launch Site

Apple Watch is a conceptual website that is designed without a conventional navigation. Much like the Apple Watch itself, the idea is to challenge the conventions of accessing data. Instead, visual cues are used to prompt a user to interact.

What I Did:

  • site concept
  • site layout and design
  • navigation logic
  • vector artwork
  • javascript code


Apple Watch began as a project to create a mini-site that maintained the look of an established brand, while providing a new take on layout and interaction. I used the iPod advertising campaign of the late 90s as inspiration for the look and feel of the site.


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The Final Step was to code the project. Edge Animate was used for the transition animations, while Javascript was used to code the interactions.

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