Apple Watch is a conceptual website that is designed without a conventional navigation. Much like the Apple Watch itself, the idea is to challenge the conventions of accessing data. Instead, visual cues are used to prompt a user to interact.
Apple Watch began as a project to create a mini-site that maintained the look of an established brand, while providing a new take on layout and interaction. I used the iPod advertising campaign of the late 90s as inspiration for the look and feel of the site.